Are sustainable web design principles applicable to designers at large software companies?

Sustainable web design strategies

Does the design provide an ‘invisible’ experience without barriers?

Reflections

Looking back on these answers: whilst I remarked that a lot might not change the way my role is performed, there is a clear theme that what’s good for users is good for sustainability. Performant pages that are easy to use should be the goals of all digital products. As styling in big companies is often driven out of a single team focused on it, I believe these teams would be the best teams to target these sustainable design principles at, but I would argue many are (happily) already being driven as by-products of usability and performance goals. Individual designers on other teams making stylistic choices driven by sustainability I continue to find an unlikely intervention, but the emergence of battery conserving design approaches like dark mode will also have a positive effect on overall energy usage, so getting behind this trend is sensible for the sustainability minded designer.

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Rich Brown

Rich Brown

Design at Shopify. P/T Master’s student at Cambridge Institute of Sustainability Leadership. I’m the kind of guy who supervised the guy who invented the wheel.